FIH Hockey Women's World Cup Terrassa 2022 presents the campaign "Sometimes the journey is as important as the goal itself"


May 26, 2022
by Jordi Pi LletÝ Social Media Manager

FIH Hockey Women's World Cup Terrassa 2022 presents the campaign

The organization of the World Cup has produced an emotional promotional video in which the sporting life of a young player is reviewed: from birth to winning the World Cup.

With five weeks to go until the FIH Hockey Women's World Cup Terrassa 2022 presented by Iberdrola, to be held in Terrassa from July 1 to 17, the organization of the championship has launched one of its most impressive promotional campaigns. It is an ambitious audiovisual production that, with the stick as the protagonist, aims to reflect the evolution in the life of one of the many athletes who dream of lifting the World Cup one day.

The campaign Sometimes the journey is as important as the goal itself walks through some of the most important moments any young player can experience. In this case, field hockey, but many of the scenes could be applied to the experiences of most team sports players.

In just over a minute, a girl receives her first stick. She grows up and takes it to bed to sleep hugging it. She starts playing with other classmates. She evolves. She shares experiences and laughter with other playmates. She suffers from the typical nerves of the game, the calls or the selection for major competitions. She celebrates, she gets angry... she even has to live through the worst moments of an athlete's career: injuries. But with work, effort, sacrifice and faith... everything can be overcome and by working 100% you can reach the elite. Even winning the World Cup once.

Produced by the Terrassa company La Rectoria TV, the organization of the Terrassa 2022 World Cup aims to strike a chord with fans of sports, in general, and hockey, in particular, who have been practitioners and who have been able to experience similar moments those shown in the video. The goal of winning a World Cup is within the reach of a privileged few. Enjoying sport can be done by whoever wants to. And it is that “sometimes, the journey is as important as the goal itself”.